Pick&Pack targets your digital transformation strategies in the logistics and intralogistics sector. From February 8 to 10, over 160 experts analyzed strategies and initiatives of the logistics and intralogistics sector. 10 key measurements for accelerating the digital optimization of the health system in Spain. Cantabria Labs plans to expand its staff to 1,000 employees this year and raise 300 million euros in 2023. 55% of health startups viewed the pandemic as a business opportunity. If the logistics and intralogistics sector increasingly grew in the past decade due to the e-commerce boom, the pandemic set a new inflection point due to interruptions in the supply chain, changes in consumption patterns and the rapid reaction and adaptation needed on the part of companies. As the pandemic occurred, supply chain efforts had to be redoubled and become more flexible to meet the volatility of consumption habits. Faced with this situation, the reinvention of business models, digital transformation and the incorporation of new technologies into logistical processes translated into key elements for boosting competitiveness in the industry. Strategies for addressing the digital transformation in logistics and intralogistics and challenges at the personnel and talent level will be the topics of discussion addressed at the 2022 European Intralogistics Summit, which will take place from February 8 to 10 in Ifema Madrid at the Pick&Pack venue. For three days, the innovation boutique event for professionals seeking solutions in shipping and intralogistics will bring together over 160 experts that will share their experience and success in redefining the supply chain in addition to initiatives for boosting digital transformation in their companies. Digital and personnel transformation in the logistics sector. In the midst of the challenges arising in the year 2020, it was revealed that many companies were never aware of the necessity to use technology as a valuable resource, which sets accelerated transformation programs in motion.

The customer’s trip is no longer linear from knowledge to sale; it now dynamically involves multiple channels and can begin and end without prior notice. Recent research from McKinsey shows that 50% of interactions with customers occur in a trip through multiple events and channels. Engaging the modern customer, who operates in this way, requires more than offering rewards for shopping at the store or entering a loyalty code online. You must now interact with customers at their core and operate within the same fluid dynamics to best satisfy them with relevant contextual messages. Consumers want common experiences both digitally and in person. The modern consumer lives an omnichannel life, interacting with brands both online and physically. If you are executing a retailer loyalty program and unable to easily connect that information from the physical environment to the online one, you are missing the opportunity to enhance the customer experience. Many brands are ineffective at omni-channel engagement. In a recent CMO Council study, it was found that only 7% of brands provide engagement based on real-time data though online and offline contact points. The orchestration of data and campaigns must be centralized. To truly improve the customer experience, visibility of the entire universe of consumer interactions is needed, not just member loyalty programs. This will result in a unique view of the customer which can increase engagement with the whole company, enabling you to provide more comprehensive communication and relevant offers at the necessary time. The omnichannel customer expects to have relevant interactions with your brand each time, independent of the channel through which he or she is interacting and the time of day. If you truly wish to improve the results of your loyalty program, you must understand this and develop a customer participation strategy that coincides with the reality of behaviors, preferences and the historical interaction of the connected consumer. Only then will you be able to survive and prosper in in an increasingly competitive market.